One of the toughest online verticals today to gain organic web traffic is Law. Many law firms and lawyers end up paying extraordinary fee in pay per click ans usually see little to no ROI through it. The drop in ROI is due to poorly setup campaigns. Most lawyers or law firms traditionally target Google AdWords, since Google has market share on search queries.
Search engine optimization is a long term play, especially within the law vertical and should be treated as a minimum duration of 6-12 months. Law websites need to start building authority and positioning to capture more organic traffic. The first stage is gaining ground on Google , Yahoo and Bing is to have a properly laid out SEO Plan that its targeted to your goals and expectations
